SPFL Trust Trophy sponsorship extended
Written By Jake Gray
We are delighted to announce a one-year extension with the SPFL for the title sponsorship of the SPFL Trust Trophy – funded by philanthropist James Anderson.
James Anderson’s support has enabled our sponsorship of the competition, after previously backing the SPFL Trust Trophy in recent seasons.
Our sponsorship of this competition gives us access to a wider audience, to whom we can share stories that highlight the true power of football in Scotland, aligning with our Football Powered strategy.
Our CEO, Nicky Reid, said: “We’re grateful to James for his continued support to enable us to sponsor the SPFL Trust Trophy.
We know the incredible impact that community trusts and associated SPFL clubs have in their communities, but the key thing is we’re able to use the tournament’s platform to share this with many more people.”
Neil Doncaster, SPFL chief executive, added: “The SPFL Trust is a truly valued partner, and we’re pleased to be extending our agreement with them for a further season.
“James Anderson’s ongoing support for Scottish football and this competition is incredible and will help continue to shine a light on the great work of the SPFL Trust and our member clubs across Scotland.
“Everyone at the SPFL is looking forward to the latter stages of this season’s SPFL Trust Trophy and wish the four remaining teams the very best of luck.”
The partnership was first agreed during the Covid pandemic in 2020, when Anderson and fellow SPFL Trust benefactors announced a vital £252,000 payout to support clubs as part of
its sponsorship of the competition.
Earlier that year he had also donated more than £3 million to help support Scottish football clubs and their surrounding communities during the pandemic, which was distributed via
the SPFL Trust.
The new deal announcement comes ahead of the competition’s semi-finals in February.
Raith Rovers host Airdrieonians on Friday 2 February at 7.40pm, live on BBC ALBA. Falkirk v The New Saints takes place at 7.40pm on Saturday 3 February at 7.40pm and will be live on both BBC ALBA and Welsh TV station S4C.
The final of the competition will take place the weekend of 23/24 March.