Nicky Reid appointed new SPFL Trust CEO
Written By Admin
The SPFL Trust today announces the appointment of Nicky Reid as its new chief executive (CEO).
In doing so, Nicky becomes the first women appointed to a top job at the national stadium, Hampden Park.
Nicky takes up her new role having served as general manager for the last two years, a period during which the charity has enjoyed unparalleled success.
Under Nicky’s leadership, the SPFL Trust has launched a new strategic plan 2016-2021 which focuses on inspiring and supporting clubs, helping them build capacity to work with people in need, engage funders on national projects, and a renewed focus on establishing relationships at a national level.
All of this fits within a number of key Scottish Government national priorities: healthier, smarter, safer & stronger, and wealthier & fairer.
This strategy has led to a number of key developments:
- The SPFL Trust’s flagship programme, Football Fans in Training has secured long term funding from the Scottish Government
- The single-biggest Scottish football community project in history, as part of Legacy 2014 which engaged 30,596 across Scotland
- The launch of a series of Mental Health First Aid Training courses for SPFL club staff
- The Scottish Association for Mental Health (SAMH) & the SPFL Trust have secured significant funding from the Movember Foundation to pilot a major mental health programme (initially with Hibernian)
- Significantly strengthened relationships with key national elected and civic leaders as well as Scottish football’s key leaders
- The first SPFL Trust Trusted Trophy Tour, a major advocacy project which visited 21 different projects, highlighting on a local level why clubs are trusted to support the communities in which they are based
- Successful projects with Scottish Water (H2O), Comic Relief (Still Game), Erasmus (Youth Engagement League), and +Sport Move (Move & Learn)
- Developing a number of new project options on a national basis
- A refreshed and expanded staff team in place, with a strong commitment to continue to grow the charity
Commenting today, SPFL Trust chairman Bob Winter said: “The board is delighted that Nicky is to become the SPFL Trust’s first ever chief executive.
“She’s an outstanding leader who brings charisma and great focus to the charity. Nicky has established strong relationships with government and football’s governing bodies, which in turn has strengthened our hand in supporting our clubs to support those who are in need.
“This appointment reflects the SPFL Trust’s ambitions to see Scottish football support communities across the country.”
SPFL Trust chief executive Nicky Reid adds:
“I’m very pleased to accept the board’s invitation to become the SPFL Trust’s first chief executive.
“This is an exciting time for the charity, and Scottish football.
“We’re well on route to showing that we can have the most community engaged league in the world because our clubs are trusted to support those in need.
“Our stated mission is to support clubs engage one million people a year by 2021, and so there is much to do, but I’ve no doubt that it’s a target we can reach.”