The SPFL Trust has partnered with Ferrero UK to launch the Joy of Moving project, a national school-based educational programme for children aged between 9-10 as part of the global Kinder + Sport initiative.
By combining six weeks of practical sporting sessions with classroom sessions, the programme encourages physical activity, promotes nutritional education and builds awareness of the importance of a healthy diet and active lifestyle. The programme is delivered by local community trusts connected to leading national football clubs across the UK and Ireland.
The programme content is developed by nutritional and educational experts in line with the recommendations in the Government’s eatwell plate and the National Curriculum.
The SPFL Trust will be partnering with Celtic and Rangers to deliver the programme across 60 schools, reaching 3,600 children with 32,400 hours of activity and education. This is part of the project’s national target to move over 21,000 children and deliver over 190,000 hours of activity and education across the UK and Ireland.
Kinder+Sport is a responsible global project developed by Ferrero Group aimed at supporting physical activity among young generations.
As one of the Company’s core CSR pillars, the programme is designed to promote active lifestyles by encouraging dynamic play and sports among children and their families and stimulating them to make physical activity a regular part of their lives.