At Alloa Athletic FC we are committed to supporting our wider community far beyond the 90 minutes on match day. We believe football can be used as a force for good that has numerous social benefits – including reinforcing collective identities, improving self-esteem, inspiring young and old, promoting wellbeing and healthy living and contributing to social inclusion. Football is a powerful tool for engagement and we at Alloa Athletic FC believe we have a duty to give something back to our community and deliver real social change.
Part of the funds will be used by AAFC to allow continued subsidy of WCC pitch hires for the Community programme. The remaining funds will go to the introduction of positive coaching training throughout the club and to pilot some ‘growth mindset’ training as part of its community engagement. In addition to this, funds will be allocated to costs of additional coaches.